12 years in Product Marketing & GTM
Senior Product Marketing Manager and GTM strategist who operates with the ruthless prioritization of a Product Manager and the revenue accountability of an Enterprise Seller.
I’m not a brand marketer turned product marketer. I’m a GTM strategist who operates with the ruthless prioritization of a Product Manager and the revenue accountability of an Enterprise Seller.
That comes from doing both jobs. I’ve led a team of 25 engineers and designers as a PM, and closed deals with the likes of CERN — the largest nuclear research organization — early in my career. The result: my approach to GTM isn’t based on “marketing fluff,” it’s built on revenue impact.
Promoted to leadership after just 9 months.
Drove 35% YoY revenue growth following a product launch.
Scaled GTM from $0 to $1M and acquired CERN as a customer.
Strategy isn’t a vision or an activity list — it’s architectural logic: picking your biggest battle and ignoring everything else to win it.
Pure PLG is efficient but leaves enterprise revenue on the table. Pure sales-led is high-value but too expensive to scale. I use my PM and sales background to make Product-Led Sales work.
On a mission to replace manual GTM execution with AI agents — greater results at scale, with smaller, more effective revenue teams.
Founder or GTM leader at a Seed–Series C SaaS startup working on GTM strategy, Product Marketing, Product-Led Sales, or AI agents? Let’s connect.
Reach out on LinkedIn →