Valery Mezencev 🎯
Senior Product Marketing Manager for B2B SaaS
My Work
Senior Product Marketing Manager @ Cisco
Cisco is one of the largest technology companies, ranking in the Fortune 100 with over $50 billion in annual revenue.
Ambassador @ Product Marketing Alliance
Product Marketing Alliance is the world's largest global community of product marketing professionals.
My Strenghts
Valery Mezencev 🎯
Secured CERN, the world's largest organisation for nuclear research, as my first-ever customer right after high school. Since then, I've developed into a well-rounded product marketer, blending hands-on experience in product management, marketing, competitive and market research, and B2B sales.
Outcomes over outputs 🎯
My Product Marketing is about delivering measurable business results, not producing content.
Customer centricity
I emphasise on understanding target customers and their needs.
Strategic and actionable
I combine strategic thinking with a focus on execution.
Enterprise B2B SaaS
I focus on targeting Enterprise segment in B2B SaaS industry.
When businesses need Product Marketing?
Align your revenue teams on a strategic level
The Product Marketing Manager (PMM) plays a pivotal role in strategically aligning product, marketing, sales, and customer success teams by ensuring effective communication of the product's value proposition to the best-fit target audience.
- Go-to-Market Strategy
- Positioning & Messaging
- Competitive Intelligence & Market Research
- Sales Enablement
- Product Launches
- Buyer Personas, Ideal Customer Profile, Market Segmentation, and more
Product Marketing Blog
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What is product marketing?
Discover the essence of product marketing and its crucial role in the success of businesses.
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